Resume

Freelance Aug 2022 – Present

Content Creator Normal, IL

• Created a community that accumulated 100,000+ followers across three platforms to leverage and market my training services.
  
• Consistently achieved a month-to-month growth rate of 15% in social media engagement and successfully acquired nearly 70% more long-term clients since the start of 2023.
  
• Utilized content creation and marketing skills alongside automation software to acquire over 70 long-term clients.
  
• Gained relevant sales experience through cold outreach, CRM, and data analysis.
  

Redbud Roots Jun 2022 – Aug 2023

Social Media Strategist Buchanan, MI

• Spearheaded marketing campaigns that led to seamless product expansion into IL, exceeding revenue projections by 20%.
  
• Played a pivotal role in achieving consistent growth in year-over-year revenue by utilizing data-driven marketing strategies and effective lead generation.
  
• Worked closely with a team to implement CRM software, resulting in a streamlined lead nurturing process and a reduction in response times to inquiries.
  
• Fostered cross-functional collaboration with the sales and product teams, leading to the launch of two new product lines that collectively contributed to 15% of the company’s total revenue in 2022.
  

Redbud Roots Jan 2022 – May 2022

Marketing Intern Buchanan, MI

• Assisted the marketing team in lead generation efforts, contributing to a 20% increase in the volume of qualified leads during the internship.
  
• Aided in establishing a relationship with a competitor that led to the creation of a best-selling collaborative product line.
  
• Conducted research on market trends and competitor analysis, delivering comprehensive reports that informed sales strategies and contributed to the success of new products.
  

LA Fitness Aug 2019 – Dec 2021 Fitness Trainer Bloomington, IL

• Provided personalized fitness training programs tailored to individual client needs and goals, fostering strong client relationships with over 150 different in-person clients.
  

EDUCATION

Illinois State University, May 2023

B.S. Marketing Normal, IL

• Minor in Psychology
  
• Delta Sigma Pi, Recruitment Chairman - Professional Business Fraternity
  
• Relevant coursework: Senior level marketing and sales courses
  

CERTIFICATIONS & Skills

Certifications: Salesforce Sales Development Representative, HubSpot Academy: Marketing Software, Social Media Marketing

Skills: Communication, Customer Relationship Management, Time Management, Cold Calling, Salesforce, HubSpot, Email Marketing

Projects

Creative Content

Redbud Roots

I created content to increase web traffic and brand awareness by using a trending video idea where employees shared their favorite product, showcasing the company and its employees.

social media strategy Fusion mma

I collaborated with a local business on social media strategy, creating content aligned with their vision. I filmed, edited, and shared high-quality footage for Instagram Reels and TikTok, which can be repurposed for consistent content.

Building a personal brand

I have been studying social media since the launch of Facebook, and in 2021, I started sharing fitness content that gained over 100k followers on three platforms. By leveraging trends, research, and personal interest, I had 10 videos reach 1 million views and received over 5 million likes from hundreds of videos posted within two years.